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Strategic Advertising Management
6th Edition
Author: Richard Rosenbaum-Elliott, Larry Percy
Narrator: Daniel Henning
Unabridged: 22 hr 52 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 12/31/2021
Synopsis
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.