Stay Planted, Victor Fontanez
Stay Planted, Victor Fontanez
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Stay Planted
Turning Ordinary Work into a Life of Extraordinary Purpose

Author: Victor Fontanez, Eric Thomas, PhD

Narrator: Victor Fontanez

Unabridged: TBD

Format: Digital Audiobook Download

Published: 11/17/2026


Synopsis

Barber Victor Fontanez turned a pair of clippers and a garage into a stage that would touch millions. Now he shows readers that greatness doesn’t require a spotlight—it just needs to be rooted in something deeper than yourself.

Victor Fontanez (aka "VicBlends")—renowned barber, entrepreneur, and cultural connector—is known for his viral videos offering free haircuts and deep conversation to strangers. Now, in Stay Planted, Fontanez welcomes readers into his chair and into his life. Through raw stories of lessons learned on his journey from a small town to the world stage, he shares his philosophy and offers inspiration for turning an ordinary career into a life of lasting purpose.

With the same humility and charisma that built his loyal following, Fontanez invites readers to embrace mindsets of resilience, clarity, and drive. Each of his principles come alive through the defining moments of his work and personal life—finding mentors who lit the way, building a platform against the odds, overcoming the mental health challenges that tested his strength, and countless others. At every turn, he emphasizes the power of discipline, faith, accountability, and imagination—and the truth that it’s what you do that matters, not where you start.

More than a blueprint for success, Stay Planted is a call to become someone who can’t be shaken. It’s for anyone who’s ever reached for a dream, questioned their purpose, or searched for what's next. Ultimately, Fontanez shows us that a purposeful career isn’t something you find, it’s something you grow.

About The Author

Victor Fontanez is a motivational speaker, entrepreneur, and barber whose viral conversations have inspired millions. He began cutting hair in his brother’s garage in high school, a side hustle that quickly turned into a platform for purpose-driven storytelling. His podcast, DeepCut with VicBlends, has featured guests including President Obama, Tom Brady, and many more. He launched the first licensed barber school in California State Prison history, helping incarcerated people to build new futures. Fontanez has also built his own shop, Planted Barbershop in Atlanta, Georgia, and launched his own hair care company, BetterDays.


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Quotes

“Vic Fontanez understands that a gift becomes powerful when you use it to serve people. Stay Planted is honest about what it takes to build a life with purpose: the faith, the discipline, the setbacks, and the self-reflection. This book will push you to stop chasing somebody else’s version of success and grow into who you’re meant to be.”—Big Sean, multiplatinum artist and bestselling author of Go Higher

“Read Stay Planted like you are sitting in the chair. Let the questions reach you. Let the lessons challenge you. Let the story make you look at your own work differently. Your chair may be a classroom, a kitchen, a business, a truck, a desk, a studio, a ministry, a team, or a skill that you have been treating like something small. Whatever it is, take it seriously. Your ordinary work may be the place where your extraordinary purpose is being developed.”—Eric Thomas, PhD, New York Times bestselling author of You Owe You

“Vic Fontanez’s approach to life and a sense of purpose is much like a skater’s approach: Create your own path and cultivate your own style while respecting and engaging the community that surrounds it. This book embodies that DIY ethos in a way that is equally entertaining and motivational.”—Tony Hawk, world-renowned skateboarder

“Greatness doesn’t happen overnight. It comes from staying rooted in your purpose, trusting the process, and showing up every single day. This book is real, it’s honest, and it’s a reminder that success isn’t about where you start; it’s about how deeply you’re willing to stay planted while you grow.”—Isaiah Thomas, two-time NBA All-Star and founder of Slow Grind