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Start with Who
How Small to Medium Businesses Can Win Big with Trust and a Story
Author: W. Craig Reed
Narrator: Steve Marvel
Unabridged: 7 hr 32 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 04/02/2024
Category: Business & Economics - Entrepreneurship
Synopsis
Start with Who represents the next generation beyond Simon Sinek's Start with Why and Gartner's The Challenger Sale—written by Matthew Dixon and Brent Adamson—and includes groundbreaking science, concepts, and templates that can help drive rapid success for sales, marketing, and recruitment within small to medium businesses.