Standout Startup, Allyson Letteri
Standout Startup, Allyson Letteri
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Standout Startup
The Founder's Guide to Irresistible Marketing That Fuels Growth

Author: Allyson Letteri

Narrator: Allyson Letteri

Unabridged: 5 hr 44 min

Format: Digital Audiobook Download

Publisher: Costa Flora

Published: 02/08/2024

Synopsis

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.★ Create Strong Messaging.★ Fuel User Growth.★ Accelerate Revenue.With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Standout Startup offers an essential marketing toolkit to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.What's included in Standout Startup:The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality.Four techniques to create standout product positioningHow to define an inimitable brand personality that your ideal customers love.The secrets to crafting compelling value propositions that sell your product.The most effective types of content to increase conversion in each phase of the customer journey.Standout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out.Standout Startup is your marketing accelerator.

Reviews

Goodreads review by Reed on September 26, 2023

First of all, I am not in the Silicon Valley start up world, but I try to treat my workgroup as a new business that can always be improved, so I enjoy finding books like Standout Startup. While the primary audience of this book is someone starting a (tech) company, almost anyone in business can find......more

Goodreads review by John on September 18, 2023

As a CRO and VP of Sales with years of experience working with start-ups, Private Equity and VC portfolio companies, and Fortune 1000 companies, I wish some of my Marketing colleagues, clients, and I had access to Standout Startup. It offers a clear, detailed, step-by-step guide that helps you eithe......more

Goodreads review by Sally on October 03, 2023

For early stage companies looking to differentiate their product / service in a crowded marketplace, Standout Startup was easy to read and made complex marketing ideas simple. As a seasoned marketer who's often tasked with distilling marketing concepts to founders whom I advise, this is a fantastic......more

Goodreads review by Kathleen on September 27, 2023

This is a useful book! It’s super informative and easy to read. I love the stories of how teams found and their purpose and their voice, and most of all demystifying the "go-to-market"process. In my opinion this book is great for all kinds of leaders of start-ups and even larger businesses, and also m......more

Goodreads review by Vanessa Loder on September 19, 2023

If you're a founder or work at an early stage company, this is a MUST READ!! This book is super easy to read and made complex marketing ideas simple. Most marketing books share a lot of ideas or high level strategies but it’s hard to know what to do next if you’re not a marketer. This book gives you......more

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