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Stage (Not Age)
How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
Author: Susan Wilner Golden
Narrator: Petrea Burchard
Unabridged: 6 hr
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 06/14/2022
Synopsis
Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.