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SPIN Selling, Neil Rackham
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SPIN Selling

Author: Neil Rackham

Narrator: Bob Kalomeer

Abridged: 2 hr 58 min

Format: Digital Audiobook

Publisher: Highbridge Audio

Published: 05/26/2000

Genre: Business & Economics - Sales & Selling

Synopsis

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales, or if you manage a sales force, you need the SPIN strategy.

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