Author: Neil Rackham
Narrator: Bob Kalomeer
Abridged: 2 hr 58 min
Format: Digital Audiobook
Publisher: Highbridge Audio
Published: 05/26/2000
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales, or if you manage a sales force, you need the SPIN strategy.