SPIN Selling, Neil Rackham
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SPIN Selling

Author: Neil Rackham

Narrator: Bob Kalomeer

Abridged: 2 hr 58 min

Format: Digital Audiobook Download

Publisher: HighBridge

Published: 05/26/2000


Synopsis

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales, or if you manage a sales force, you need the SPIN strategy.

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