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SPIN Selling
Author: Neil Rackham
Narrator: Bob Kalomeer
Abridged: 2 hr 58 min
Format: Digital Audiobook Download
Publisher: HighBridge, a division of Recorded Books
Published: 05/26/2000
Category: Business & Economics - Sales & Selling
Synopsis
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales, or if you manage a sales force, you need the SPIN strategy.