Smart Tribes, Christine Comaford
Smart Tribes, Christine Comaford
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Smart Tribes
How Teams Become Brilliant Together

Author: Christine Comaford

Narrator: Christine Comaford-Lynch

Unabridged: 6 hr 56 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/25/2013


Synopsis

Are You Scaring Your People into Mediocrity?

All leaders want to outperform, outsell, and outin­novate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest?

Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance.

New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.

Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people.

Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clar­ity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people.

Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more account­able; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want.

Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.

Reviews

Goodreads review by Polly on January 08, 2014

On the whole, the book was pretty annoying, mostly because of all the jargon and marketing to the business community...return on investment, etc. BUT I loved the brain research in the first half and the breakdown of how communication and productivity are affected by how our brains are wired. And the......more

Goodreads review by Rianna *Hermione* on August 03, 2018

It was interesting to an extent... It was hard to relate to like half of it because I'm not in a managerial position or anything of the sort. The author used many real-world examples of businesses that started one way and put the methods to use, which after a few months made them much stronger. So t......more

Goodreads review by Zoë on June 20, 2024

3.5 Stars. Not too bad for a leadership book. As someone who doesn’t work in a standard “selling” environment, it was nice to find a book that’s applicable to life as a whole, rather than specific work place situations. I also really liked how there was a prevalent focus on sociological and psycholo......more

Goodreads review by Bonnie on May 25, 2016

I have read so many team building, team culture and leadership books that I was dreading another one, but this was assigned to our management team. It was a really good read. I love the true and relatable stories and the humor throughout. The only thing that keeps me from giving it 5 stars is the le......more

Goodreads review by Andreea on June 29, 2023

The book was better than expected. I scored it a 5 as it gave me some insights and ideas on how to approach change better, to better coach the teams and some structure to approach issues in the company with a positive mindset rather than a problem-solving one. I didn’t find the entire book as good -......more