Small Is the New Big, Seth Godin
Small Is the New Big, Seth Godin
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Small Is the New Big
And Other Riffs, Rants, and Remarkable Business Ideas

Author: Seth Godin

Narrator: Seth Godin

Abridged: 7 hr 31 min

Format: Digital Audiobook Download

Published: 07/24/2006

Synopsis

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

About Seth Godin

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.

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