Small Is the New Big, Seth Godin
Small Is the New Big, Seth Godin
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Small Is the New Big
And Other Riffs, Rants, and Remarkable Business Ideas

Author: Seth Godin

Narrator: Seth Godin

Abridged: 7 hr 31 min

Format: Digital Audiobook Download

Published: 07/24/2006

Synopsis

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

About Seth Godin

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.

Reviews

Goodreads review by C. Hollis on May 15, 2017

The subtitle of small is the new big is helpful for understanding the book: and 183 other riffs, rants, and remarkable business ideas. It's a collection of posts from Seth Godin's blog, as well as a 35-page postscript discussing the value of, and how to approach crafting, a website, a blog, and a ma......more

Goodreads review by Steve on February 02, 2012

Once an artist puts some work up for sale, he or she, like it or not, becomes a small business owner. The time to read Seth Godin’s, “Small is the New Big,” is before taking this momentous step. The book, though not written specifically for those in the arts or even small business owners, is crammed......more

Goodreads review by Tamara on April 06, 2008

I don't often read business books, but this one was amazing. Easy to read, with lots of anecdotes. Here are some great tips/quotes: Every single article about Google (until recently) included the phrase 'And employees eat lunch in a cafeteria where the food is prepared by a former chef for the Grate......more

Goodreads review by Olimpiu on February 11, 2022

For me it was hard to read as it is a bit outdated, also the style that might catch in a conference of 10 steps to succeed. All in all I got a couple of new sites I didn't know, but most don't exist anymore 🤷‍♂️. So, nice history book.......more

Goodreads review by Muhammad on March 15, 2019

Although some might find this a dated book, I believe Seth Godin is a legend and way ahead of his time. The topics still resonate today, for example for emerging countries and markets on the digital/marketing transformation journey, so much is still valid. For the individuals looking to get a kick o......more

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