Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas, Seth Godin
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Details

Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Author: Seth Godin

Narrator: Seth Godin

Abridged: 7 hr 31 min

Format: Digital Audiobook

Publisher: Highbridge Audio

Published: 07/24/2006

Genre: Business & Economics - Leadership

Synopsis

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.

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