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Small Is the New Big
And Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
Narrator: Seth Godin
Abridged: 7 hr 31 min
Format: Digital Audiobook Download
Publisher: HighBridge, a division of Recorded Books
Published: 07/24/2006
Synopsis
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.