Sizzle
Building a Powerful Brand for Small Business

A favorite quote in branding circles is “Sell the sizzle, not the steak.” In this series, marketing expert Bryan Heathman explores how to craft a powerful brand for a small business owner. Having bought and sold companies, Bryan knows the valuation of a strong brand can often eclipse many other business activities. So what does it take to create a strong brand for your business?Told through a combination of lessons and stories, this audio program unpacks the essential elements of building a strong brand for your business. The author guides listeners through the philosophy of a strong brand, how to stimulate brand recall and how marketing your brand correctly can bring an avalanche of new business.Listen to this complete program during your morning commute, and you’ll be equipped to create a powerful brand for your business.