Six Pixels of Separation, Mitch Joel
Six Pixels of Separation, Mitch Joel
1 Rating(s)
List: $27.98 | Sale: $19.59
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Six Pixels of Separation
Everyone Is Connected. Connect Your Business to Everyone.

Author: Mitch Joel

Narrator: Mitch Joel

Unabridged: 7 hr 36 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/03/2009


Synopsis

At last, here's THE audio book that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the internet.

Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marketing and Entrepreneurship in a clear, fun and provocative manner. By using case studies, this audio book offers a complete set of tools, tactics and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free.

Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice "out there," connecting to similar others, becoming better community citizens and, ultimately, making more money and rocketing their personal and business lives into the stratosphere.

The trick is, Personal Brands are becoming bigger than corporate brands - and in Six Pixels of Separation listeners will begin to understand the "how" and "why" of how certain entrepreneurs have mastered the internet to propel their businesses.


Reviews

Goodreads review by Melissa

I won this book from Goodreads months ago, but have not been able to finish it because everyone kept borrowing it from me to read first. I figured that I had read enough of it to review it, and when I am completed, I will write more about what I thought of the book. I initially was interested in the b......more

Goodreads review by Joe

Convincing assessment of the transformation of the way businesses (big, small, even one person) connect to and communicate with their consumers in this web/social media era. Mitch Joel's point that we're all just one degree separated (or 6 pixels, as he puts it) is perceptive and intriguing. Not a d......more

Goodreads review by Michael

I really enjoyed Mitch Joels voice and message. I found it refreshing that he decided to consider the impact of all of these changes rather than offer up the same step by step Social Media books we are seeing these days. He encourages you to get out there, connect with your customers and helps you u......more

Goodreads review by Laura

Six Pixels of Separation is an excellent read for any business exec who wants to know why everyone's buzzing about "social media." Mitch Joel put tools like Twitter, FaceBook, and LinkedIn into perspective by emphasizing the paradigm shift that is happening in the business world as a result of new t......more