Six Billion Shoppers, Porter Erisman
Six Billion Shoppers, Porter Erisman
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Six Billion Shoppers
The Companies Winning the Global E-Commerce Boom

Author: Porter Erisman

Narrator: George Newbern

Unabridged: 7 hr 34 min

Format: Digital Audiobook Download

Published: 09/26/2017

Includes: Bonus Material Bonus Material Included


Synopsis

From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how listeners can ride this new business trend.

About Porter Erisman

Prior to joining Alibaba in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China. Erisman is the bestselling author of Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business.


Reviews

Goodreads review by James on March 05, 2020

This was a very interesting read, and it taught me so much about the history of e-commerce in foreign countries and international business more so than the online course I took for International Business! I highly recommend this to anyone who's interested to know more about this subject, it's got a l......more

Goodreads review by Øystein on February 10, 2018

This book is a must for anyone working in ecommerce, or trying to get in there. It takes a world view on ecommerce and presents each region with its issues and kinks, and relates all back to what platforms are successful and how the culture of buying & selling - ingrained in the people of the differ......more

Goodreads review by Akshay on April 19, 2021

The book is a fantastic read and provides rich information on A to Z of e-commerce markets across the world colorfully captured by Porter Erisman's experience with Alibaba in China and his travels through India, South East Asia, Latin America and Nigeria. Six Billion Shoppers takes the reader through......more

Goodreads review by Neeraj Kohli on August 13, 2018

Covers all key markets but only skims the top. Lacks indepth understanding of each market Gives some interesting history and insights of e commerce markets across the world. Fails to do an in-depth analysis of any market and skims real issues, challenges and advantages, sometimes unfair, that succesf......more

Goodreads review by Tristan on December 31, 2018

This book grew on me. Given the opening I was expecting this to devolve into a travelog that attempted to try and give a flavour of the countries being discussed rather than discussing the particular challenges that different cultures created for ecommerce platforms in the country. Happily, I was ve......more


Quotes

Praise for Alibaba's World:

**Selected as one of the Best Business Books of 2015 by the Wall Street Journal**

“Fascinating...stories don't get much better than Alibaba's.” -The Financial Times

“An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won.” -The New York Journal of Books

“A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success.” -Publishers Weekly