Simply Electrifying, Craig R. Roach
Simply Electrifying, Craig R. Roach
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Simply Electrifying
The Technology that Transformed the World, from Benjamin Franklin to Elon Musk

Author: Craig R. Roach

Narrator: Tom Perkins

Unabridged: 15 hr 1 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 08/15/2017


Synopsis

Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often-dangerous story of electricity's historic discovery, development, and worldwide application.

Electricity plays a fundamental role not only in our everyday lives but in history's most pivotal events, from global climate change and the push for wind—and solar—generated electricity to Japan's nuclear accident at Fukushima and Iran's pursuit of nuclear weapons.

Written by electricity expert and four-decade veteran of the industry Craig R. Roach, Simply Electrifying marshals, in fascinating narrative detail, the full range of factors that shaped the electricity business over time—science, technology, law, politics, government regulation, economics, business strategy, and culture—before looking forward toward the exhilarating prospects for electricity generation and use that will shape our future.

About Craig R. Roach

Craig R. Roach is a nationally recognized expert on the electricity business. Over the course of his forty-year career, Roach has been vetted and accepted officially as an expert in regulatory courts and courts of law across North America. He has served in cases involving one of the biggest bankruptcies ever, a first-of-a-kind clean coal investment, a federal preemption case resolved ultimately by the Supreme Court, and the design and implementation of electricity auctions worth billions of dollars.

He earned his PhD in economics from the University of Wisconsin, consistently ranked among the top ten research institutions in economics in America. He is the founder and President of Boston Pacific Company, Inc., a consultancy specialized in the electricity business. He and his firm have become trusted advisers to regulators as well as electric utilities and investors.


Reviews

Goodreads review by Emilija on July 24, 2017

Thank you to the publishers for providing an ARC of the book through NetGalley. This was a really interesting overview of the various people and technology who have 'transformed' electricity. I particularly liked the earlier scientists; Franklin, Tesla, Edison to the more modern scientists and busine......more

Goodreads review by Todd on June 03, 2018

Review title: How we got here, how to get to next I recently read Niall Ferguson's The Tower and the Square where he lays out the history of the world since the printing press as a transition between hierarchies (the Tower) and networks (the Square). While he focused on political, dynastic, religious......more

Goodreads review by Artemis on February 20, 2018

I was first drawn to the simply electrifying title - I have always had a soft spot for Nikola Tesla and the science behind electricity which is so everyday today. The first few parts were the most interesting for me: we followed through the history of how such science was developed, from Benjamin Fr......more

Goodreads review by Debbie on July 16, 2017

"Simply Electrifying" is a history of electricity for the average person. Anything technical regarding an invention, experiment, or scientific idea was explained in simple terms. It was mostly a collection of biographies of people who made a major impact on the history of electricity and how we use......more

Goodreads review by William on March 08, 2018

The initial part where the author talks about the developments of electricity is very well done. Once he gets into politics the book becomes an entirely different animal altogether. The book is pretty recent too, so it talks about events like the Fukushima Nuclear Plant disaster and Enron's Collapse......more