Simple Rules, Donald Sull
Simple Rules, Donald Sull
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Simple Rules
How to Thrive in a Complex World

Author: Donald Sull, Kathleen M. Eisenhardt

Narrator: Jeff Cummings

Unabridged: 7 hr 54 min

Format: Digital Audiobook Download

Published: 04/21/2015


Synopsis

How simplicity trumps complexity in nature, business, and life.We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.Simple rules are a hands-on tool to achieve some of our most pressing personal and professional objectives, from overcoming insomnia to becoming a better manager or a smarter investor. Simple rules can help solve some of our most urgent social challenges from setting interest rates at the Federal Reserve to protecting endangered marine wildlife along California’s coast.Drawing on more than a decade of rigorous research, the authors provide a clear framework for developing effective rules and making them better over time. They find insights in unexpected places, from the way Tina Fey codified her experience working at Saturday Night Live into rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy) to burglars’ rules to choose a house to rob (“avoid houses with a car parked outside”) to Japanese engineers using the foraging rules of slime molds to optimize Tokyo’s rail system.Whether you’re struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, Simple Rules provides a powerful way to tame complexity.

About Donald Sull

Donald Sull is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management and formerly a professor at Harvard and the London Business School. The Economist and Fortune have listed him among the next generation of management gurus. He lives in Cambridge, Massachusetts.

About Kathleen M. Eisenhardt

Kathleen M. Eisenhardt is the S. W. Ascherman M.D. Professor of strategy at Stanford’s School of Engineering and co-director of the Stanford Technology Ventures Program. She is the coauthor of the award-winning book Competing on the Edge: Strategy as Structured Chaos and is the recipient of numerous awards for her research. She lives in Palo Alto, California.


Reviews

Goodreads review by Athan

I design (and follow!) rules for a living, so I’m rather interested in rules. My attitude is I try to craft the most complete set of rules that I know for sure I can follow. Now, in the narrow setting within which I operate, the rules are executed by a computer, so there’s no risk they will be forgo......more

Goodreads review by Andrew

Honestly, this book was a bit of a disappointment. Simple Rules could have easily been written as a two-page blog post. Here is a two sentence summary: Come up with a short list of rules for working and living so you don't waste time and overthink. This will become a strategy for you to become produ......more

Goodreads review by Preston

Simple rules are shortcut strategies or rules of thumb that save time and effort by focusing our attention and simplifying the way we make decisions. Simple rules work because: 1) They provide a threshold level of structure while leaving ample room for discretion and flexibility. 2) They focus on key......more

Simple Rules, how to thrive in a complex world by Donald Skull and Kathleen Eisenhardt. Simple rules are shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information. A real world application of this is the battle field and emergency room tri......more