Shift Ahead, Allen Adamson
Shift Ahead, Allen Adamson
1 Rating(s)
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Shift Ahead
How the Best Companies Stay Relevant in a Fast-Changing World

Author: Allen Adamson, Joel Steckel

Narrator: Tom Parks

Unabridged: 10 hr 21 min

Format: Digital Audiobook Download

Published: 11/09/2017

Synopsis

The future is closer than you think. In a world that's changing faster and more furiously than ever, the ability to shift focus is critical.Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales--including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G--to explain how to:Spot warning signs that it's time for reinventionOvercome obstacles in the way of future goalsMaintain authenticity when changing gearsExecute a bold change seamlesslyTo stay competitive, you must shift; to stay credible, you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.

About Allen Adamson

ALLEN ADAMSON is a branding expert, a Forbes.com columnist, and the author of three books including BrandSimple and BrandDigital.

About Joel Steckel

Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business. Joel is an accomplished Little League coach as well as an author of three books and approximately 50 peer-reviewed articles.

Reviews

Goodreads review by Lino

Shift Ahead Allen Adamson Joel Steckel 2018 The book is quite well laid out but in the end it is lacking. It did not give the reader an ‘aha’ moment that explains the how and when to shift. Lots of examples and anecdotal evidence but in the end it comes down to management – to have the understanding of t......more

Goodreads review by Asher

The thing I liked most about this book was its actionable takeaways. Adamson and Steckel make good on their promise to not only inspire the right kind of big-picture thinking, but also to lay out the necessary steps to execute effectively. It reads like a MBA course meets career-coach pep talk. For......more

Goodreads review by Michael

A fascinating look at how some companies can shift and adapt to changes in the world, and how others cannot because of their internal mindset. This book lays out many of the internal reasons that some mainstay companies like Kodak and Yellowpages failed to shift and prepare for change, and how other......more

Goodreads review by Divyesh

This book provides good arguments why companies need to think disruptively and be willing to shift to emerging business models quickly and dare to shift their focus away from established markets to emerging markets and make necessary changes to survive and thrive.......more

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