SEO for Growth, John Jantsch
SEO for Growth, John Jantsch
8 Rating(s)
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SEO for Growth
The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

Author: John Jantsch, Phil Singleton

Narrator: John Jantsch

Unabridged: 5 hr 36 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 01/01/2017


Synopsis

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

About John Jantsch

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.


Reviews

Goodreads review by Roger on February 15, 2021

Four for content, but 2 for the writing quality. This book (while quite dated now) is the best source I've found for understanding the mysterious world of SEO. I'm sure I'll go back to the book many times to reference specific issues. At times I found their explanations less than clear, though. They......more

Goodreads review by Joel on February 06, 2017

Clear, easy to read, and straightforward. This book is not your technical how-to manual, but instead a very simple guide for someone wanting to understand SEO. Even for people with experience in the field, like myself, this book can be helpful. It goes from defining SEO and understanding how it work......more

Goodreads review by Brendan on April 03, 2018

A great book overviewing SEO and how to integrate it into a business, website, and brand. The book itself was well-written. It certainly was not poetry, but the writing was clear, concise, and simple. Although I have little background in business, I didn’t find myself running for a dictionary or an o......more

Goodreads review by Ren on May 18, 2020

If you are new to SEO and looking to acquired this essential employment skills, I highly recommend starting with this volume. Having read some Pinterest posts here and there, I was frustrated by not getting results and found this book to be a comprehensive and concise guide to the SEO industry and l......more

Goodreads review by Audree on May 25, 2017

The first 80 pages are useless and it gave me a strong desire to throw the book in the recycling bin. It was filled with empty sentences like " Seo is important. You cant succeed without SEO. SEO should be your priority" ad nauseum, without actually saying how to do good SEO (think agency freebie wh......more