Sell Yourself
How to Create, Live, and Sell a Powerful Personal Brand

No matter what your role or title is at work, selling is an important part of what you do-whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand-and promoting it in all you do-is essential to achieving your professional goals and getting ahead in life. In Sell Yourself, renowned sales and leadership expert and Wall Street Journal bestselling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand. Throughout this book, Dr. Cindy reveals the secrets to selling yourself-your vision and ideas-in a way that's thoughtful, active, and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell. Sell Yourself helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.