Sell Your Business for an Outrageous ..., Kevin M. Short
Sell Your Business for an Outrageous ..., Kevin M. Short
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Sell Your Business for an Outrageous Price
An Insider's Guide to Getting More Than You Ever Thought Possible

Author: Kevin M. Short

Narrator: Erik Synnestvedt

Unabridged: 6 hr 32 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/01/2014

Includes: Bonus Material Bonus Material Included


Synopsis

How businesses can harness the power of online consumer reviews

More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

But some savvy businesses have figured out how to navigate-and even profit from-the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.

Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.

Reviews

Goodreads review by Hillary on February 21, 2019

Fantastic book A wealth of information! It really let me understand how much preparation needs to be done both mentally and getting everything in order. Would recommend to anyone selling a business worth $3,000,000 or more.......more

Goodreads review by Seemy on January 16, 2024

I found this book really boring and hard to finish - yet let that not fool you to think this was a complete waste of time, as normally a book like this would be 1 star for me. But credit where it’s due as this is a new topic for me - so it was useful and taught me some stuff - certainly left me with......more

Goodreads review by Todd on August 23, 2018

Basically Kevin Short wrote a seven hour infomercial for his business brokering services. Throughout the book he repeatedly claims that any sale price greater than 2x EBITDA is an "Outrageous Price", when in reality the average business sale is claimed by most in the indistry to be between over 3x a......more