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Seeing What's Next
Using the Theories of Innovation to Predict Industry Change
Author: Clayton Christensen
Narrator: Joel Leffert
Unabridged: 11 hr 29 min
Format: Digital Audiobook Download
Publisher: Recorded Books, LLC
Published: 03/11/2008
Category: Business & Economics
Synopsis
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.