List: $14.99
| Sale: $10.50
Club: $7.49
Secret Sauce
How to Pack Your Messages with Persuasive Punch
Author: Harry Mills
Narrator: Tom Parks
Unabridged: 2 hr 14 min
Format: Digital Audiobook Download
Publisher: Brilliance Audio
Published: 02/21/2017
Synopsis
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:Clear examples of what works and what doesn'tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.