Secret Formula, Frederick Allen
Secret Formula, Frederick Allen
List: $24.99 | Sale: $17.50
Club: $12.49

Secret Formula
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Author: Frederick Allen

Narrator: Kevin Stillwell

Unabridged: 23 hr 11 min

Format: Digital Audiobook Download

Published: 09/06/2016

Synopsis

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.

About Frederick Allen

Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best political analyst” by the editors of the Hotline.

Reviews

Goodreads review by Kelley on January 18, 2023

Brilliant history of Coca Cola. This book is absolutely riveting from start to finish. A brilliant history of Coca Cola as a product, and a company. It’s a history as well as a study of growing a business that produced a product that came to epitomize and dominate the 20th and now 21st centuries. Pe......more

Goodreads review by Stephanie on May 09, 2024

This was a really interesting book. It did drag at times, and felt much longer than it actually was, but at the same time was incredibly fascinating. The last chapter was about them changing the formula and creating “new coke” in the early 80s, which (spoiler!) the public hated and felt betrayed by.......more

Goodreads review by Syed on October 11, 2020

If a brand has been made available in countries as many as the UN members the world has, if a brand is almost omnipresent, then a question comes to mind, how did it get built, is it because of the system,or because of the person. I tend to choose the former, but Frederick Allen says its the latter.......more

Goodreads review by Martin on September 17, 2024

Brilliant. So interesting.......more

Goodreads review by Gert on January 11, 2022

Aanrader voor iedereen die van dit soort boeken houdt.......more

Add to Cart
Add to Wish List