Scientific Advertising

The book that started it all. Refreshing in its assertion that vulgar, tawdry ads never create superior sales for companies. If Hopkins died in 1932, this means sleazy commercials have been around far longer than we knew ! Notes ------- “The time has come when advertising has in some hands reached the......more

As a copywriter, I found that this book is vastly helpful to figure out parameters used in writing a copy that sells. In brief, this is a classic book that never dies out. If you are a creative worker, this book must discipline you in terms of business insights. Several "tested" claims in this book,......more

It puts you in the picture. That said, the book is indeed rather outdated and the stuff that could be regarded, on the other hand, as everlasting principles is fairly commonsensical. So it's far from being an eye- opener, but what I know for a fact is that you don't lose squat giving it a read.......more

A short 78 pages, this book is cited as being the original description of the process of split testing and tracking-customer-via-coupon and the concept of brand loyalty. tl;dr review: it's methods are more old fashioned, the term scientific advertising has a larger meaning today with advanced techno......more

The Grandfather of modern day marketing. He is the inventor of the coupon. He invented the coupon for a reason most people wouldn't guess. Claude Hopkins invented the coupon to 'track' sales. How else would he know which ads were getting responses? How clever! His advice "track everything." Back in......more