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Scaling Your Startup
Mastering the Four Stages from Idea to $10 Billion
Author: Peter S. Cohan
Narrator: Matthew Josdal
Unabridged: 10 hr 52 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 05/19/2020
Synopsis
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.