Scaling Lean, Ash Maurya
Scaling Lean, Ash Maurya
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Scaling Lean
Mastering the Key Metrics for Startup Growth

Author: Ash Maurya

Narrator: Ash Maurya

Unabridged: 5 hr 27 min

Format: Digital Audiobook Download

Published: 06/14/2016

Synopsis

A hands-on guide to the metrics that matter most to young tech startups.In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

About Ash Maurya

Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool "Lean Canvas." His posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups, and has consulted to new and established companies. He lives in Austin, TX.

Reviews

Goodreads review by Oleksandr

Best quotes and notes: "Building a scalable and successful business starts with knowing what to measure and how." "You are the first investor in your business idea. You invest with time, which is more valuable than money." How To Read Faster. Speed Reading Online (promo) "the top reason products fail is......more

Goodreads review by Jose

A must read book for anyone building solutions! The author uses Systems Thinking, Lean, Lean Startup, TPS and Theory of Constraints to create a great framework and process to understand how your product/business model is growing and tractioning in the market. I specially liked the first part of the......more

Goodreads review by John

Great compliment to Running lean. It gives good practical advice to help keep things real and keep you accountable. The quick "order of magnitude" calculations to help set goals are invaluable.......more

Goodreads review by Christophe

That is an amazing book. Ash Maurya already produced a famous first one with "Running Lean", but this one is even better ! While his first text is about seeking a problem worth to be solved, this second one is about making it scale. The author is giving us the concept of "customer Factory", a sweet......more

Goodreads review by Peter

First half is great. I love Ash's take on traction, constraints, cohorts and factory blueprint. The second one was basically just a design sprint and UX validation. I like that the book contained practical tests you can do to check if you understand the chapter correctly.......more

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