Sales Pitch, April Dunford
Sales Pitch, April Dunford
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Sales Pitch
How to Craft a Story to Stand Out and Win

Author: April Dunford

Narrator: April Dunford

Unabridged: 2 hr 57 min

Format: Digital Audiobook Download

Published: 01/08/2024

Synopsis

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:● Why you need to be your prospect’s guide in the buying process● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence● How “do nothing” is the most fearsome competitor you have● How and when qualification, discovery, and product demos fit into a sales pitch● How your positioning is reflected in a great sales narrative● Why your differentiated value is the star of the show● The eight components of a solid sales pitchA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

Reviews

Goodreads review by Salman

Some valuable insights. April Dunford builds off the positioning masterclass outlined in her first book to help teams create a sales narrative designed to win. Sales Pitch is a book intended for Product Marketers who take sales enablement seriously. It gives readers context into the challenges buyers......more

Goodreads review by Cedric

The highest impact thing that I did in 2021 was executing April Dunford’s book on positioning — Obviously Awesome, her previous book — in a SaaS company. The four month effort resulted in the company doubling its annual recurring revenue over the subsequent eight months with no additional marketing......more

Goodreads review by Brendon

Honestly one of the best marketing books I have ever read. The perfect sequel to Obviously Awesome discussion on positioning. Sales Pitch clarifies concepts from Obviously Awesome particularly a company's differentiated value. If you want a book with actionable insights to create a solid foundation f......more

Goodreads review by Mikita

Best book to level up your sales game "Sales Pitch" is a great read if you want to up your selling game. It's full of good tips on how to make your pitch stick. The book breaks things down so it's easy to get and use right away. Definitely a thumbs up from me for anyone in sales or marketing, and stu......more

Goodreads review by Horacio Zambrano

great framework for sales pitch development I’ve been in the field nearly 30 years and run product marketing or consult on pitch development . In my view, April hit it right on the head and it’s useful to see what is involved in pitch development articulated in this way. A real contribution to the p......more

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