Reverse Innovation
Create Far From Home, Win Everywhere

The How-To Guide to The Fortune at the Bottom of the Pyramid Back in 2004, a respected marketing professor at the University of Michigan named C. K. Prahalad raised eyebrows in the business community with a widely-read book titled The Fortune at the Bottom of the Pyramid. In 25 words or less, he post......more

I have read some HBR articles about 'Reverse Innovation' (a concept introduced and popularized by Prof. Vijay Govindarajan, who gracefully admits that the term was originally coined by his co-author) but did not believe that the idea could be demonstrated with so many compelling case studies. But ov......more

Firstly, this is an enjoyable read and it's akin to a business strategy book, in the spirit of others done a few years ago, like Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. The concept is relatively straightforward and I see great upside for senio......more

This is not a new topic, nor was it particularly fresh at the time of publication (2012). This is really written for the business management set, but many of the lessons are also the same in development, design and innovation work across sectors. The case studies all essentially emphasize a good des......more

I was lead to this book by the HBR article on Reverse Innovation. The authors highlight several use cases in which technology adapted to local environments (Lead by LGT Local Growth Teams) needs to focus on the regional needs as opposed to Western templates. The GE ECG machine and Pepsi’s foray into......more