ReCulturing
Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors. In ReCulturing, Melissa Daimler solves this persistent problem by helping you develop a 'systems' perspective of culture. One of today's most renowned thought leaders and practitioners on the issue, Daimler, provides the playbook for building a business in which employees are fully engaged, are high performers, and stay with their company for the long haul. The book also features illuminating real-life stories recounting what has and hasn't worked at some of today's largest and most influential companies. Whether you're launching a startup, running a global firm, or overseeing the shift to a hybrid work setting, ReCulturing provides everything you need to create the kind of culture that drives long-term business success.