Reboot, Jodie Fox
Reboot, Jodie Fox
List: $19.99 | Sale: $13.99
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Reboot
Probably More Than You Ever Wanted to Know About Starting a Global Business

Author: Jodie Fox

Narrator: Jodie Fox

Unabridged: 7 hr 34 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 01/28/2020


Synopsis

Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success.

But it didn’t succeed. In 2018 the business failed. And this is that story.

Reboot tells the truth of what it is like to be at the helm of a global business. From the high highs of besting Karl Lagerfeld on global awards to the low lows of closing the doors on your dream, join author Jodie Fox on a raw journey as she reveals for the first time the story behind the story of fashion darling Shoes of Prey.

This incredible ride will share lessons on raising capital, building a brand, finding suppliers, doing business in China and, most importantly, how to learn and grow from your successes and your mistakes and be ready every day to reboot for the next challenge.

Reviews

Goodreads review by Arani on November 08, 2019

Just not for me.......more

Goodreads review by Samanvay on February 05, 2022

Reboot is such an eye opening and heart warming read. Having worked with Shoes of Prey a number of years ago, I didn't at the time realise the gravity of their achievement in the Australian start up scene or the extent of the personal turmoil that Jodie Fox was undergoing. The personal story of Jodi......more

Goodreads review by Valentine on April 25, 2020

Good to read the inside story of the founding of 'Shoes of Prey', an Aussie ecommerce startup that was getting a lot of buzz. I remember it getting plaudits and shout-outs at the digital consultancy I worked at in 2016. An unfortunate end, but the spirit of the thing - telling more stories of failur......more

Goodreads review by Noa on October 30, 2019

Without doubt this is one of the best “business” books I’ve ever read. It’s real and it’s honest and answers the questions to all those niggling thoughts you’re too embarrassed to ask out loud. It’s inspirational and thought provoking and it’s already helped me so much on my own entrepreneurial jour......more

Goodreads review by Alyce on May 17, 2020

I read this not as someone looking to create a startup, but as a fan of Shoes of Prey. This satisfied my curiosity about its rise and fall - and also provided some helpful insight for those in the target audience for the book.......more