

Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Author: Guy Kawasaki
Narrator: Paul Boehmer
Unabridged: 16 hr 40 min
Format: Digital Audiobook Download
Publisher: Tantor Media
Published: 12/29/2008
Categories: Nonfiction, Business & Economics
Synopsis
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
—How to get a standing ovation
—The art of schmoozing
—How to create a community
—The top ten lies of entrepreneurs
—Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask
Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.