Reality Check, Guy Kawasaki
Reality Check, Guy Kawasaki
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Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Author: Guy Kawasaki

Narrator: Paul Boehmer

Unabridged: 16 hr 40 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 12/29/2008


Synopsis

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

—How to get a standing ovation

—The art of schmoozing

—How to create a community

—The top ten lies of entrepreneurs

—Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask

Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.

About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, and brand ambassador of Mercedes-Benz. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.


Reviews

Goodreads review by Noah

I was skeptical of this book because the author, Guy Kawasaki, is a member of the Silicon Valley pundit class of which I am always skeptical. He also seems to be a member of the subspecies that has coasted for the last 20 years based on one gig at one high-profile company; the Bay Area tech communit......more

Goodreads review by Erwin

Guy Kawasaki is an entertaining writer, a curious mind, and most important, a straight shooter. So much of business, especially the business press, is filled with abstract hype. Cheerleading for a specific style of doing things, or reverse engineering the possible causes of some outcome --- but witho......more

Goodreads review by Tom

Kawasaki, Guy (2008) Reality Check, Portfolio, The Penguin Group, New York, NY. This book is a bible for Silicon Valley Entrepreneurs. Read it, enjoy it, and put its advice into practice in your startup. Guy Kawasaki tells it like it is and is a great source of insight into what goes on behind the s......more

Goodreads review by Aaron

This book is like a bible for entrepreneurs. The first and only read is never sufficient as the book has too many takeaways. When relevant situation permits, you will flip through this book again and again just to grasp your reality. Straight to the point and plenty of tough needed love. 5 stars for......more