
Reach
Create the Biggest Possible Audience for Your Message, Book, or Cause
Author: Becky Robinson, Whitney Johnson
Narrator: Becky Robinson
Unabridged: 5 hr 2 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 04/19/2022
Categories: Nonfiction, Business & Economics, E-commerce, Marketing
Synopsis
Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say.
Reach provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time.
This is a long-term process, and the audience may be modest-but it will be eager for whatever is provided. Ultimately, it's much better to be famous to a few than meh to the many.

