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Raising the Bar : Integrity and Passion in Life and Business
The Story of Clif Bar, Inc.
Author: Lois Erickson Lorentzen
Narrator: Richard Harries
Unabridged: 7 hr 59 min
Format: Digital Audiobook Download
Publisher: Recorded Books, LLC
Published: 08/27/2009
Category: Self-help
Synopsis
Gary Erickson is an entrepreneur, athlete, outdoorsman, environmentalist, and the founder of Clif Bar, Inc., producers of a popular organic energy bar. Here he expounds on his business philosophy and how it was affected by his adventures hiking the Himalayas, biking European mountain passes, and climbing the Sierra Nevadas.