Quench Your Own Thirst, Jim Koch
Quench Your Own Thirst, Jim Koch
11 Rating(s)
List: $19.99 | Sale: $13.99
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Quench Your Own Thirst
Business Lessons Learned Over a Beer or Two

Author: Jim Koch

Narrator: Jim Koch

Unabridged: 7 hr 31 min

Format: Digital Audiobook Download

Published: 04/12/2016


Synopsis

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.

In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

About Jim Koch

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great-grandfather’s recipe and set to the task of revolutionizing American beer. Samuel Adams Boston Lager has been an important catalyst in the American craft beer revolution for more than thirty years, bringing full-flavored, award-winning beer to the American beer landscape. The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over 1 percent of the U.S. beer market. Jim and his family reside in Newton, Massachusetts, home of the Fig Newton.


Reviews

Goodreads review by John on July 17, 2017

This is the best book I've read about starting a brewery and I've read a few of them. I had forgotten about Samuel Adams as being a major part of the craft beer movement. I found this book in the business section of the used book store and that's where it belongs. I like Jim Koch's philosophy about......more

Goodreads review by Jim on June 20, 2016

"Whatever you do, don't quench someone else's thirst. Quench your own."-Jim Koch If you are looking for a "go-for-it" story...Read this book; Passion, heart, fear of failure, success, teamwork, growth, potential, dreams, vision and the craft of loving your employees....then this is a must read. See w......more

Goodreads review by David on June 28, 2016

Turned into one of my favorite business biographies of the year.......more

Goodreads review by Adam on June 23, 2020

Sober 8 plus years plus never even drank beer but was intrigued by the brand loyalty I've seen people have to Sam Adams. This book inspired me to buy a share wish I would have read this book sooner. My brain and bank would have thanked me. People don't get much cooler then Jim. 👂 Picked up these tak......more

Goodreads review by Aaron on March 15, 2017

Two of my favorite topics - beer and business. An incredibly interesting book as Jim Koch shares stories from along his journey as he went from a startup to one of the largest businesses in the craft beer market. I couldn't put this book down.......more


Quotes

"Koch takes you into his confidence with an affable, gravelly voice, detailing lessons learned; frank stories of mistakes and failures; and thoughts on how a focus on quality, community, and innovation have propelled his work. You don’t have to be a hophead to glean insights, as Koch’s down-to-earth language, deadpan humor, and clear passion for beer help pull listeners in (his loving description of tasting the company’s signature Sam
Adams Boston Lager charmingly borders on the erotic). With short chapters and amusing anecdotes, this is
an enjoyable listen for budding entrepreneurs, craft-brew drinkers, and anyone who enjoys learning the ins and outs of a unique industry.
" -Booklist