Quantum Marketing, Raja Rajamannar
Quantum Marketing, Raja Rajamannar
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Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow's Consumers

Author: Raja Rajamannar

Narrator: Josh Childs

Unabridged: 6 hr 12 min

Format: Digital Audiobook Download

Published: 02/09/2021

Includes: Bonus Material Bonus Material Included


Synopsis

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

About Raja Rajamannar

Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally. He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World's Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).


Reviews

Goodreads review by Marius

An underwhelming read. Way too long for what message it tries to convey. Should have been a whitepaper, not a full-length book.......more

Goodreads review by Jung

Raja Rajamannar's "Quantum Marketing" provides a comprehensive guide for navigating this new era, offering thought-provoking insights and real-world examples to equip marketers with the tools and mindset necessary for success. By combining timeless marketing principles with the power of new technolo......more

Goodreads review by Eden

A must read for marketers at any stage of their career who are looking to innovate. This was a very accessible and enlightening read.......more

Goodreads review by Scott

This book was packed full of insights and ideas. In the first chapter he covered the progression of how marketing has changed over the centuries and how we are in a new chapter (the 5th by his reckoning), detailing what's new (AI and screens everywhere are two of the major forces in this new chapter......more

Goodreads review by Bruno

Some very strong ideas and insights on the role and future of Marketing. As a Marketing manager I totally agree on the author's take on the mind and skill set that this position will demand in the near future. Very insightful on the 5th paradigm of Marketing and the need to aritculate technology and......more