Purple Cow, Seth Godin
Purple Cow, Seth Godin
42 Rating(s)
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Purple Cow
Transform Your Business by Being Remarkable

Author: Seth Godin

Narrator: Seth Godin

Unabridged: 2 hr 58 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/10/2009


Synopsis

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha

About Seth Godin

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.


Reviews

Goodreads review by Heidi on August 19, 2021

The world has changed. There are far more choices, but there is less and less time to sort them out." pg 13 Seth Godin, prolific author of business blogs and books, shares his insights about why a product must be remarkable to cut through the noise and get an audience's attention. He opines that this......more

Goodreads review by Laura on January 29, 2019

~ Marketing 101 ~ Extremely basic, and mostly common sense at this point, Purple Cow was surely more essential when it was first published in 2003. Today, it's a decent reminder to stand out from the crowd, and recommended reading for anyone unfamiliar with marketing, or looking for a refresher. I've......more

Goodreads review by Gisela on July 28, 2018

Seth Godin’s book “Purple Cow” is still as much fun as it was when I read it first. And with that Godin proves the his “Purple Cow” is a purple cow in itself. Marketing books are supposed to talk about campaigns, analyze data, show proven ways. Godin does the opposite. He invites the reader to go fo......more

Goodreads review by Gauss74 on January 16, 2023

Un interessantissimo libro di marketing, breve, brillante, godibile ed efficace come solo un genio del calibro di Seth Godin avrebbe potuto scrivere: lo conferma il fatto che nonostante sia ormai molto vecchio (vent'anni nel mondo di oggi sono un'eternità) riesce comunque ad essere attuale. L'obiett......more

Goodreads review by Lynn on November 08, 2011

I have literally had this book on my book shelf for years, and I'm glad to finally be able to say that I read it! If you are looking for the "how" behind making a Purple Cow, you may be disappointed. This book only introduces the idea and explains the "why" behind it. Looking briefly through the rev......more