Profitable Podcasting, Stephen Woessner
Profitable Podcasting, Stephen Woessner
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Profitable Podcasting
Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Author: Stephen Woessner

Narrator: Sean Pratt

Unabridged: 5 hr 7 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/18/2017

Includes: Bonus Material Bonus Material Included


Synopsis

The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition . . . .

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.

This indispensable guide explains exactly how to:

Book a lineup of dream guests • Master the art of interviewing and hosting • Automate scheduling, reminders, invitations, airing tables, and more • Manage the creative side, including making intros and outros, designing artwork, and editing episodes • Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play • Promote your show and guests using smart social media tactics • Dominate iTunes rankings and attract sponsorships • Analyze vital metrics, including lead-generation success • Perfect the process and dramatically lower time commitments • Build lasting relationships with guests that blossom into business.

It’s true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.

Reviews

Goodreads review by Marsha on August 12, 2018

This book goes into great detail on how to develop a podcast for profit, exactly what I was looking for when I bought it. This will be my desk-reference book when I begin developing my podcast that will be part of my oil and gas land administration online courses to train lease analysts, division or......more

Goodreads review by Anna on November 28, 2021

I have had my own podcast for about a year now and I have learned a lot from this book including somethings I use to implement for my self when I had the resources. Some of the things include: Before you launch ensure you have atleast ten epsiodes incase you have to travel, I use to have back up epsi......more

Goodreads review by Tarrie on March 05, 2020

Definitely not what I expected. I wrongfully went into it from the perspective of just building a podcast. However, this was really good because it explains what to do and what to use your podcast for. It is really good for individuals/companies that are already built up and figuring a way to increa......more

Goodreads review by Vivek on February 14, 2020

Helped me understand the business behind podcast. I put several lessons to practice in my own podcast that I've run for over 12 months now. Note: you can skip the first chapter :)......more

Goodreads review by Nopadol on January 01, 2019

If you are or want to be a podcaster, but have no idea what to do, I would strongly recommend you to read this book. It gave you all details you need to know to become a successful podcaster.......more