Primal Branding
Create Zealots for Your Brand, Your Company, and Your Future

Hanlon had me hooked for the first third of the book. The way he maps elements of charismatic brands to concepts that appeal to the way our caveman brains are wired and could also be applied to religions and ideological mass movements makes intuitive sense. Then came the examples... With few excepti......more

Wondering how to build your brand for your business? If you are searching for a history of successful companies, large and small, then Primal Branding delivers an insider’s perspective. Author Patrick Hanlon, an avid journalist, spent years penetrating the barriers surrounding marketing secrets of t......more

Full of examples, he definitely enforced the idea of branding your business and why it’s so important. It’s obvious this was written prior to social media and online e-commerce. I’d be interested in his thoughts now that the marketplace has changed. I just thought it was too heavy on examples and to......more

I only felt like the first half was helpful and the anecdotes drag on for far too long to drive home each point. I gave this 3 stars because the first half was great but the longer I read it the less patience I had in waiting for something useful. Of course useful is subjective so your mileage may v......more

2.5 ⭐️ • Just read the first quarter of the book and stop. • The beginning is packed with all the information you need to learn about his primal branding philosophy, which is actually very interesting and worth learning about. • The remainder of the book is literally hundreds of pages of meandering exa......more