Predictive Marketing, Dominique Levin
Predictive Marketing, Dominique Levin
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Predictive Marketing
Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Author: Dominique Levin, Omer Artun

Narrator: Tim Andres Pabon

Unabridged: 8 hr 44 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/01/2017


Synopsis

Make personalized marketing a reality with this practical guide to predictive analytics
Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this audiobook focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.

Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This audiobook shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.

Implement predictive marketing at any size organization
Deliver a more personalized marketing experience
Automate predictive analytics with machine learning technology
Base marketing decisions on concrete data rather than unproven ideas
Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Reviews

Mostly about cleaning up and prepping data to be used in modeling. Great beginner book.......more

Goodreads review by Ahmed

A game-changer book on how you see and practice marketing.......more

Goodreads review by Molly

The book is dense and full of marketing speak. But it should be a textbook for any organization looking to improve its relationship with customers. Of the many takeaways, I think my favorite is do something. Don’t wait. Start working with customer data to better communicate your organization’s or pr......more

Goodreads review by Van

Eye opened in how business using predictive marketing for long term success This book is not about implement Predictive Analysis in term of technical. It is about using Predictive Analytics results as a guiding, evaluating and tuning mechanism for marketing tactics. It contains many great use-cases &......more