Predicting the Turn, Dave Knox
Predicting the Turn, Dave Knox
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Predicting the Turn
The High Stakes Game of Business Between Startups and Blue Chips

Author: Dave Knox

Narrator: Kyle Tait

Unabridged: 3 hr 41 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 12/12/2018

Synopsis

Predicting The Turn is your rule book for the new game of high-stakes business.

The Fortune 500 was first published in 1955, and since that time, 89 percent of the list has completely turned over. When the S&P 500 was launched in 1958, the average company remained in the index for roughly sixty-one years.

Today, an S&P 500 company is being replaced about once every two weeks.

It is no wonder that disruption and innovation are at the top of every executive agenda for the world's largest companies. These leaders are trying to determine how to compete with a new breed of competitors that are playing the game by entirely different set of rules.

In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching listeners how to foresee the future of their industry.

As a brand marketer, venture investor, and startup advisor, Knox provides a one-of-a-kind worldview into the changing relationship between startups and Fortune 500 companies. His insight-filled book Predicting The Turn teaches the world's largest companies how to foresee the future of their industries.

About Dave Knox

Dave Knox is Chief Marketing Officer for Rockfish, a WPP-owned Digital Innovation Partner. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge's Digital A-List.

Dave was named to the iMedia 25 Class of Digital Innovators, by Cincinnati Business Courier as the CMO of the Year in the inaugural C-Suite Awards, and by AdAge as a "40 Under 40" in 2015. Dave speaks frequently on innovation and digital marketing, including appearances at Mashable Connect, SXSW, iMedia Summit, TEDxCincy, and the Web 2.0 Summit.

Dave is active in the entrepreneurial community, serving as a Board Observer/Advisor to multiple venture-backed companies. He is the cofounder of The Brandery-one of the top ten startup accelerators in the country. Dave is also a Managing Partner in the seed fund Vine St Ventures, and an advisor to Bullpen Capital, Glasswing Ventures, and Hyde Park Venture Partners. He serves on the Board of Directors for the Cincinnati Mercantile Library, Bow Tie Foundation, and the VCU Brandcenter in Richmond, Virginia.

Reviews

Goodreads review by Tom

For all that I work in business, I don't read a huge number of "business books". Their breathless, joyless style, uncritical success-worship, neophilia and tin ear for culture are a turn-off, in general. Predicting The Turn is not really an exception - it's the kind of book where the first woman quo......more

Goodreads review by Jenny

This is a fascinating book which looks at ways in which large corporate entities can compete against startups in the rapidly evolving digital world. Established companies tend to be hampered by an inertia which stems from their size, their corporate infrastructure and an arrogance which leads them t......more

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