POP!, Sam Horn
POP!, Sam Horn
List: $19.99 | Sale: $13.99
Club: $9.99

POP!
Create the Perfect Pitch, Title, and Tagline for Anything

Author: Sam Horn

Narrator: Sam Horn

Unabridged: 7 hr 21 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 03/07/2023

Synopsis

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

About Sam Horn

Sam Horn is the founder and CEO of the Intrigue Agency and the Tongue Fu!® Training Institute. As a communication strategist, she helps people design and deliver one-of-a-kind presentations, pitches, books, businesses, and brands that scale their impact-for good. She is an in-demand keynoter and trainer for organizations like Intel, Oracle, and Accenture. Her three TEDx talks and numerous books (including Tongue Fu!, POP!, and Got Your Attention?) have been featured in the New York Times, Fast Company, and Forbes. Her home office is in Austin, Texas.

Reviews

Goodreads review by David

Sam Horn does a great take on creativity with words. The best part is the common thread of actionable exercises, good for personal, group and teaching practice.......more

Goodreads review by Denise

If you are eager to get your ideas heard and rise above the noise, this is the book for you. Whether you are an entrepreneur with a new product, an executive with a new idea or a community leader working to implement change, Sam Horn will teach you how to gain visibility and attention and enroll oth......more

Goodreads review by Jacky

Loving it! Perfect for personal branding and elevator pitches, especially if you are a recent grad or new in an industry. Also great if you are planning to start a company or do any type of marketing at all!!......more

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