Platform Revolution, Geoffrey G. Parker
Platform Revolution, Geoffrey G. Parker
12 Rating(s)
List: $42.99 | Sale: $30.10
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Platform Revolution
How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Author: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Narrator: James Foster

Unabridged: 11 hr 5 min

Format: Digital Audiobook Download

Published: 03/28/2016

Includes: Bonus Material Bonus Material Included


Synopsis

An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins—except traditional cab companies, which are scrambling to survive. Assumptions about operations, finance, strategy, and innovation all change. Platform Revolution explores the what, how, and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, the authors explain how entrepreneurs—and traditional companies—can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances, and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

About Geoffrey G. Parker

Geoffrey G. Parker is a professor of engineering at Dartmouth College (effective July 2016) and a visiting scholar at the MIT Initiative on the Digital Economy. He has been a professor of management science at Tulane University since 1998.

About Marshall W. Van Alstyne

Marshall W. Van Alstyne is one of the world’s foremost scholars of information business models, is a visiting scholar at the MIT Initiative on the Digital Economy, and holds a tenured professorship at Boston University.

About Sangeet Paul Choudary

Sangeet Paul Choudary is a C-level strategy advisor to executives globally and an Entrepeneur-in-Residence at the INSEAD Business School, and is ranked among the top 30 emerging business thinkers globally by Thinkers50.


Reviews

Goodreads review by Always on August 16, 2018

Apparently people earn money by providing a platform for people to share their own content and material, that it that is the whole book. How is that enough material to write a whole book? Like even the concept itself isn't that interesting. Department stores and supermarkets sell things other compan......more

Goodreads review by Tara on September 09, 2016

This book is superior to the Malcolm Gladwell school of publishing, taking a small and basic idea and rendering it thunderous and revolutionary through metaphors. This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a......more

Goodreads review by Atila on November 24, 2017

Um daqueles livros que ouvi e em seguida incorporei no que falo ou discuto. Uma revisão excelente do que são plataformas e porque elas tomaram conta de várias indústrias (Amazon, Apple, Google, etc.). Um pouco mais técnico do que biográfico, é um livro de princípios por trás do que torna algumas áre......more

Goodreads review by Cam on October 02, 2019

4.5/5, vì nhiều đoạn hơi lậm ví dụ so với nhu cầu của mình, nhưng đổi lại có nhiều growth case study cho người làm marketing.. Quyển Platform Scale cùng tác giả và phát hành trước 1 năm thì it ví dụ hơn, rành mạch hơn (toàn bullet points) nhưng đổi lại thì technical hơn và đọc không mượt bằng, giống......more

Goodreads review by Wendy on August 02, 2018

I almost feel guilty giving this a review since I'm deliberately reading it critically (for my dissertation), as I'm definitely not the intended audience. It's very much a business how-to catering to managers & would-be entrepeneurs/investors. There are some decent case studies and there's even a bi......more