Persuasion Equation
The Subtle Science of Getting Your Way

Name: Persuasion Equation
Brand: Ascent Audio
Availability: InStock
Author: Mark Rodgers
ISBN: 9781469061375

Author: Mark Rodgers

Narrator: Mark Rodgers

Unabridged: 7 hr 11 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/01/2015

Categories: Nonfiction, Business & Economics, Management & Leadership

Synopsis

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation—a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to:

Radiate an aura of expertise • Win trust and leverage credibility • Build a business case that appeals to both heart and mind • Adapt for personality, gender, and generational differences • Use language strategically • Perfect the five-step persuasion process • Generate group buy-in • Master organizational politics • And more

From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

Reviews

Goodreads review by Nick on August 07, 2015

This book is one of the very best I have read on persuasion. Highly recommend.......more

Goodreads review by Saif on September 05, 2021

This book is so good and I do recommend it to know some useful tactics and tips to increase your chance to persuade and get YES, it goes through several perspectives and ideas to help you understand your target and how to persuade him/her. The book also shares some useful psychological factors and is......more

Goodreads review by Soundview on January 04, 2017

Persuasion Equation: The Subtle Science of Getting Your Way by Mark Rodgers was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2015. THE SOUNDVIEW OVERVIEW: How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale or ra......more

Goodreads review by Vairavel on January 13, 2016

This book is an excellent read. If you need to be a good leader or manager, you need to be good at your persuasion skills to get work done by others. Personally also, we need a lot of persuasion to convince others. This book teaches you some really good techniques and offers practical tips with exam......more

Persuasion Equation The Subtle Science of Getting Your Way

Synopsis

Reviews

Persuasion Equation
The Subtle Science of Getting Your Way