Permission Marketing, Seth Godin
Permission Marketing, Seth Godin
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Permission Marketing
Turning Strangers into Friends, and Friends into Customers

Author: Seth Godin

Narrator: Seth Godin

Abridged: 2 hr 1 min

Format: Digital Audiobook Download

Published: 08/01/1999


Synopsis

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.

About Seth Godin

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.


Reviews

Goodreads review by Riku on May 27, 2016

Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit something. You can take a......more

Goodreads review by J. Aleksandr on November 30, 2020

Reading this twenty years after publication, it's not surprising that elements of the "Permission Marketing" techniques that Godin and others were pioneering in the late 90s and early 00s have become common. What's surprising is how incompletely marketers have adopted the model. "Interruption Marketi......more

Goodreads review by Jamie on February 06, 2012

When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age. Granted, I re......more

Goodreads review by Omar on November 23, 2013

Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter, there's another probl......more

Goodreads review by Tanya on September 25, 2012

I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how to market, th......more