Perfect Pitch, Jon Steel
Perfect Pitch, Jon Steel
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Perfect Pitch
The Art of Selling Ideas and Winning New Business

Author: Jon Steel

Narrator: L J Ganser

Unabridged: 8 hr 48 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Synopsis

This book will show how the principles of advertising research and planning can also be applied to the dirty business of presenting and selling ideas.  It is for anyone whose job is to stand up in front of others, and persuade (which is, of course, almost everyone.) While many books exist on the subject of presentations and persuasion, there are none tailored specifically to the needs of the advertising industry, where the currency is that of ideas, rather than physical products. Perfect Pitch provides valuable lessons from inside and outside the advertising industry in the art of presenting creative ideas and new business pitches in a more engaging and effective manner.

Reviews

Goodreads review by Brent

This is not only an awesome resource on pitching and presenting, it helped me to refine my creative process across the board. Highly recommended.......more

Goodreads review by João

The author explains how what lines should a good presentation follow in the first 2/3 of the book. He does this with help of concrete examples, which are really good. In the last 1/3, he talks about the process of winning new businesses specifically in the advertisement industry. In my opinion with e......more

Goodreads review by Jeffrey

I used to really dread presenting and was terrible at it. Then a colleague and I vowed to improve our skills so we both read this book. We loved reading this book! I learned a lot about the mechanics of giving a good speech, preparation and a whole host of other things. It's definitely worth the tim......more

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