Org Design for Design Orgs, Kristin Skinner
Org Design for Design Orgs, Kristin Skinner
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Org Design for Design Orgs
Building and Managing In-House Design Teams

Author: Kristin Skinner, Peter Merholz

Narrator: TJ Johnson

Unabridged: 5 hr 57 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 03/21/2021


Synopsis

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You'll discover:

Why design's role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth

Reviews

Goodreads review by Mindaugas on July 06, 2021

Too often, designers practice design-for-design’s-sake, where what’s produced, however cool or innovative, isn’t connected with the company’s goals. I found "Org Design for Design Orgs" to be an ok book. Mind you, I'm not the target audience - as my background is purely engineering. I've also read ma......more

Goodreads review by Vuk on November 24, 2016

Short, to the point and full of insight. Must read for anyone working with or building design teams.........more

Goodreads review by Erin on January 16, 2021

Great book about the purpose, strategy, and organization of design teams and departments in today's industry. I used this book to inform the structure of how my company approaches design, as well as other departments. A particular concept I appreciated was the levels of scale different roles should......more

Goodreads review by Maggie on May 17, 2021

A must-read for any organization looking to maximize the impact of its design team.......more

Goodreads review by Davor on July 18, 2017

If you are a design leader on the rise or even a seasoned one, this is an indispensable guide on how design teams should be built, grown and lead. While reading it, I recognized countless examples of both good and bad practices from my own experience. I also learned a lot, both on how I could have d......more