Onward, Howard Schultz
Onward, Howard Schultz
20 Rating(s)
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Onward
How Starbucks Fought for Its Life Without Losing Its Soul

Author: Howard Schultz, Joanne Gordon

Narrator: Stephen Bowlby

Unabridged: 12 hr 39 min

Format: Digital Audiobook Download

Published: 03/29/2011

Synopsis

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win.

About Howard Schultz

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestsellers Onward: How Starbucks Fought for Its Life without Losing Its Soul and Pour Your Heart into It.

Reviews

Goodreads review by sarah on April 25, 2011

In attempting to paint a victorious picture of his takeover of the company and his underlying philosophy of passion and integrity, Howard Schultz has instead revealed his hyperactive and scattered management style; his penchant for distrusting his own employees and bringing in outsiders (at great co......more

Goodreads review by Otis on March 22, 2017

An interesting book that describes Howards return to CEO and the challenges of getting Starbucks back on track after massive scaling and the economic downturn of 2008 left it in a vulnerable position. Howard comes across as someone that loves Starbucks - the company he created. His passion for innov......more

Goodreads review by David on August 31, 2013

If you like the following: A) Coffee B) Business C) Comebacks D) Starbucks. Then this is the book for you. Howard Schultz does a great job in telling the story and how it is possible for such a large organization to have soul! *** After reading this book, I now notice the following when I go into a Sta......more

Goodreads review by Mavpion on October 06, 2012

Onward tells the story of the CEOs return to Starbucks when he notices it is in the process of slowly self-destructing. He goes over his process of turning it around and tells why he did it, what was successful, and what failed. The book suffers from ghostwriting and feels like propaganda, but the s......more

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