One Simple Idea, Stephen Key
One Simple Idea, Stephen Key
List: $19.99 | Sale: $13.99
Club: $9.99

One Simple Idea
Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Author: Stephen Key

Narrator: Stephen Key

Unabridged: 8 hr 27 min

Format: Digital Audiobook Download

Published: 03/15/2011

Synopsis

Turn your great idea into millions-without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others-and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors-and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.

Reviews

Goodreads review by Mark on February 14, 2012

This is a very informative book regarding licensing. My only complaint is that it could have been 50 pages. I felt as though I was re-reading the same thing chapter after chapter.......more

Goodreads review by Robert on September 10, 2011

This is certainly a book worth reading but perhaps is not everything that you thought it would be when you first read the title. The author certainly demonstrates how you can turn ideas into products that you license to others but he seems to gloss a little over the fact that there is still plenty of......more

Goodreads review by Erica on January 31, 2013

I was surprised at how helpful this book was. Normally, books that make grandiose promises (e.g. get rich by following three simple steps) are a complete waste of time. This book wasn't. Stephen Key is an entrepreneur who discovered how to market his ideas. Instead of developing new products and manu......more

Goodreads review by Marissa on January 19, 2015

Long story short, this book is for skimming, not for reading. I can say I learned from this book, but the author repeats himself so much it is painful. Great intentions and great knowledge, but the book could have easily been 50 pages.......more

Goodreads review by Cameron on February 17, 2020

I started this book with high hopes as the first few chapters get you hooked and leave you wanting more. Only to have finished the book and felt a little let down on the actual insight. Licensing is a unique way to get paid for your idea without having to risk it all. I love the idea of solving prob......more

Add to Cart
Add to Wish List