One Click, Richard L. Brandt
One Click, Richard L. Brandt
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One Click
Jeff Bezos and the Rise of Amazon.com

Author: Richard L. Brandt

Narrator: Neil Shah

Unabridged: 5 hr 36 min

Format: Digital Audiobook Download

Published: 10/27/2011


Synopsis

An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazons business model is deceptively simple: make online shopping so easy and convenient that customers wont think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. Hes a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazons ongoing evolution.

About Richard L. Brandt

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.


Reviews

Goodreads review by Ahmed

الكتاب خيب ظني! كان أحسن بكثير مما توقعت، يحكي قصة صعود أمازون، أكثر ما بقي في ذهني اهتمام جيف بالنمو أولا قبل الربح، ثم تغير ذلك للربح، في نفس الوقت مع المحافظة على مصادر الأفكار الجديدة من الموظفين انفسهم. أعجبني الاستثمار في المديرين و تدريبهم جيدا قبل زيادة الفرق، و تحديد حجم الفريق بحيث تكفي 2 بي......more

Goodreads review by Mark

Maybe Walter Isaacson spoiled me in his amazing biography of Steve Jobs, and maybe the biography of a company simply can't be compared to the biography of a great man, but this book was a disappointment. Don't get me wrong, I'm still very glad I read it. And it was a very quick read. But I felt like......more

الكتاب ده يُعتبر كده: A must read لأي حد بيشتغل في تكنولوجيا المعلومات و له علاقة بالبرمجة سواء في الصناعة أو الاستثمار والسوق أو الجامعات الكتاب صغير جدا في الحجم، و بالرغم من ذلك أخذ مني وقت طوييييييل جدا حتي انتهيت منه كان يحبطني لأيام كثيرة!! بعد قراءة الفصل الأول توقفت كثيراً و غضبت من نفسي و من أ......more

Goodreads review by Shay

Those familiar with the work of technology journalist Richard L. Brandt will be acquainted with his style of blending biography and business history, as he has previously done with Larry Page, Sergey Brin, and Google. In One Click, Brandt profiles Amazon founder and CEO Jeff Bezos. Readers expecting......more

Goodreads review by Yousif

This book talks about the great Amazon company and the person behind it, Jeff Bezos. It takes you to the childhood days of Jeff and how his work at the farm with his grandfather toughened him up and then covers the early days of Amazon when it was only about selling books. It was Jeff himself who wa......more