Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this audio book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to: ? Become a great leader-and get extraordinary results from everyone around you ? Develop a great business plan-and structure your company to maximize every resource ? Surround yourself with great people who are motivated to give their best ? Offer a great product or service-identifying exactly what your market needs ? Design a great marketing plan-and position your business as the preeminent provider ? And much more! You'll find no theory here-just practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on.