No Logo: Taking Aim at the Brand Bullies Taking Aim at the Brand Bullies, Naomi Klein
  • List: $32.99  |  Sale: $23.10
    Club: $16.49
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

No Logo: Taking Aim at the Brand Bullies

Author: Naomi Klein

Narrator: Nicola Barber

Unabridged: 18 hr 31 min

Format: Digital Audiobook

Publisher: Macmillan Audio

Published: 12/13/2011

Genre: Business & Economics - Economics

Synopsis

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel"). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."—Naomi Klein, from her Introduction

Recommended

The Value of Everything Who Makes and Who Takes from the Real Economy, Mariana Mazzucato
The Value of Everything
by Mariana Mazzucato

A work of tremendous ambition, academic rigor, and originality, The Value of Everything argues that American companies have for too long been valued according to the amount of wealth they capture for themselves rather than for the value they create ...

Narrator: Randye Kaye
Published: 09/11/2018

What the Dog Saw And Other Adventures, Malcolm Gladwell
What the Dog Saw
by Malcolm Gladwell

Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his ...

Narrator: Malcolm Gladwell
Published: 10/20/2009

Rise of the Robots Technology and the Threat of a Jobless Future, Martin Ford
Rise of the Robots
by Martin Ford

In a world of self-driving cars and big data, smart algorithms and Siri, we know that artificial intelligence is getting smarter every day. Though all these nifty devices and programs might make our lives easier, they're also well on their way to ma...

Narrator: Jeff Cummings
Published: 04/28/2015

The Wealth of Nations, Adam Smith
The Wealth of Nations
by Adam Smith

The foundation for all modern economic thought and political economy, The Wealth of Nations is the magnum opus of Scottish economist Adam Smith, who introduces the world to the very idea of economics and capitalism in the modern sense of the words. ...

Narrator: Gildart Jackson
Published: 12/24/2010

Think Like a Freak The Authors of Freakonomics Offer to Retrain Your Brain, Steven D. Levitt
Think Like a Freak
by Steven D. Levitt

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steve...

Narrator: Stephen J. Dubner
Published: 05/12/2014

Basic Economics, Fifth Edition A Common Sense Guide to the Economy, Thomas Sowell
Basic Economics, Fifth Edition
by Thomas Sowell

In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on commonsense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain ou...

Narrator: Tom Weiner
Published: 12/02/2014

SuperFreakonomics, Steven D. Levitt
SuperFreakonomics
by Steven D. Levitt

Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited follow-up ...

Narrator: Stephen J. Dubner
Published: 10/20/2009

Equal is Unfair America's Misguided Fight Against Income Inequality, Don Watkins
Equal is Unfair
by Don Watkins

We’ve all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads above water. To s...

Narrator: Jeff Cummings
Published: 03/29/2016

When to Rob a Bank ...And 131 More Warped Suggestions and Well-Intended Rants, Steven D. Levitt
When to Rob a Bank
by Steven D. Levitt

When Freakonomics was initially published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. Now, to celebrate the 10th anniversary of the l...

Narrator: Therese Plummer
Published: 05/05/2015
{"id":"243273","ean":"9781427222671","abr":"Unabridged","title":"No Logo: Taking Aim at the Brand Bullies","subtitle":"Taking Aim at the Brand Bullies","author":"Naomi Klein","rating_average":"2.75","narrator":"Nicola Barber","ubr_id":"243273","abr_id":"0","ubr_price":"32.99","abr_price":"0.00","ubr_memprice":"19.79","abr_memprice":"0.00","ubr_narrator":"Nicola Barber","abr_narrator":"","ubr_length":"Unabridged: 18 hr 30 min","abr_length":"Abridged: "}