No-Hype Copywriting
The Keys to Lively, Appealing, and Truthful Sales Writing

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column. ©2012 Marcia Yudkin (P)2013 Marcia Yudkin